100 Landing Page Examples To Model Your Next Page After

This is source I found from another site, main source you can find in last paragraph

>Show Me The Top 15 Landing Page Styles

When it comes to developing an effective marketing strategy, many of us take cues from industry leaders.

We examine the top of their funnel to figure out how they subscribe people to their newsletter and turn prospects into leads. We look at the bottom to discover how they sign visitors up for a trial of their service, and how they convince those leads to buy.

Today though, no matter where you look — whether it’s a small-time agency or a giant like PayPal — you’ll find that all those tasks are increasingly being accomplished by landing pages.

These action-oriented, standalone web pages, are being used by businesses of all sizes to move people through every stage of the buyer’s journey.

Below you'll find 100 examples of some of the best and worst landing pages on the internet, complete with full critiques. Sift through them to learn what to do, and what not to do, to create a highly effective landing page of your own.

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Additionally, some examples may be A/B testing their page with an alternate version than the one displayed below.)

100 Landing Page Examples

1. Uber

Uber Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • A short form makes converting on this page easy.

What could be A/B tested:

  • The "Ride with Uber" link is unnecessary. All it will do is drive prospects off the page. If they wanted to ride with uber, they would’ve clicked a PPC ad that allowed them to ride with Uber.

2. Moz

Moz Landing Page Example

What they did well:

  • The headline and subheadline work together to form a strong value proposition.

  • The CTA button color draws prospect attention.

  • The image gives an inside look into what using the product is actually like.

  • The copy is optimized for readability in small chunks.

  • A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

  • Social proof at the bottom of the page boosts prospect trust.

What could be A/B tested:

  • A hyperlinked logo allows prospects to escape to the homepage without converting.

3. HubSpot + Canva

HubSpot Canva Landing Page Example

What they did well:

  • The “How To” headline communicates a clear benefit.

  • Copy separated into chunks make for an easily digestible page.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • This long form might deter prospects on the page from converting.

  • The background image is confusing considering the ebook is about graphics. What does a mountain range have to do with graphics?

  • More white space could help let the page elements “breathe” more and be even more persuasive than their current placement.

4. Content Marketing Institute

Content Marketing Institute Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • Bulleted copy quickly communicates the benefits of the offer.

  • The ability to select a webcast lets visitors choose the more appropriate content for their needs.

What could be A/B tested:

  • This CTA button is easy to miss.

  • Text blocks to the right make this page an intimidating one to read.

  • The 9-field form might scare visitors off this page.

  • The Twitter “share” button allows prospects to escape the page. What if your visitor shared the page, but didn’t return to the page and register themselves?

5. LinkedIn

LinkedIn Landing Page Example

What they did well:

  • Bulleted copy quickly communicates the benefits of the offer.

  • The image gives an inside look into what using the product is actually like.

  • Text is separated into smaller, readable chunks.

  • The

    “autofill with LinkedIn” button allows visitors to complete the form with a simple click instead of having to complete this lengthy form.

What could be A/B tested:

  • “Submit” is as lazy and unremarkable as CTAs get.

  • Numerous outbound links, including the LinkedIn logo and social media buttons, provide way too many options for visitors to abandon the page without converting first.

  • The headline doesn’t convey a clear benefit. It also uses jargon, who exactly are “sophisticated marketers?”

6. Forrester Research

Forrester Research Landing Page Example

What they did well:

  • CTA button color contrasts with the white background, making the button more visible to visitors.

  • Image of the report is relevant to the offer, and gives visitors a sneak peek into what the report will entail. However, the image could be larger.

What could be A/B tested:

  • The hyperlinked logo gives visitors a chance to exit the page without downloading the report.

  • The form is too long for a free report landing page. Plus, all form fields are required, which adds friction to the page.

  • The copy is written from the company’s perspective, using the pronoun ‘our’. The copy should be replaced with customer-centric copy describing why the report is beneficial for visitors.

7. Microsoft

Microsoft ebook Landing Page Example

What they did well:

  • The copy is benefit-oriented, and separated into bite-size chunks for easy reading.

  • Bullet points offer a skimmable preview of the content of the ebook.

  • Text above the form lets the visitor know exactly what they need to do to convert.

What could be A/B tested:

  • This logo, linked to the homepage, has the potential to draw users away from the page before they have a chance to click its CTA button.

  • The headline, “Intelligent Security: Using Machine Learning to Help Detect Advanced Cyber Attacks,” doesn’t communicate a clear benefit. It could, though, with the words “How To” preceding it. “Intelligent Security: How To Use…”

  • This CTA button color could be changed to call more attention.

  • Vanishing gray labels within form fields have the potential to annoy and confuse prospects, research shows.

8. GEICO

Geico Landing Page Example

What they did well:

  • A non-hyperlinked logo won’t allow visitors to leave the page.

  • An extremely short, one-field form only asks for zip code, and collects more information later in the process.

  • The CTA button copy is tailored to the offer.

  • A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

What could be A/B tested:

  • The headline “See how much brighter your day could get,” doesn’t convey a tangible benefit. However, we all know GEICO well enough to know their tagline “15 minutes could save you 15% or more on car insurance,” to the point that branding fills in the gaps for us.

9. PayPal

PayPal Landing Page Example

What they did well:

  • The word “Free” emphasizes the no-cost nature of the offer.

  • A blue CTA button pops off the page.

  • Bulleted copy quickly communicates the benefits of the offer.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

  • A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

What could be A/B tested:

  • The CTA “Download Now” isn’t as tailored to the offer as it could be.

  • The image text isn’t readable.

  • The logo is linked to the homepage, allowing prospects to leave the landing page without converting.

10. Jeff Bullas

Jeff Bullas Landing Page Example

What they did well:

  • The headline and subheadline communicates a clear benefit.

  • The CTA button color draws prospect attention.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • The testimonial is from Jeff Bullas, and not one of his satisfied customers. Testimonials are great, but this one comes across as self-promotional. If the quote was from a marketing influencer who used Jeff’s blogging secrets to improve their own campaigns, the testimonial would add even more value.

11. Alexa

Alexa Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • The CTA button color draws prospect attention.

  • The copy is separated into digestible chunks for easy reading.

  • A non-hyperlinked logo doesn’t allow prospects to escape the page through it.

  • Three cooperative CTAs work together to convert prospects in different locations on the page.

  • The Amazon logo aligns Alexa with a powerful, well-known brand.

  • Features of the product are emphasized, which is usually a no-no, but so are their respective benefits.

  • A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

  • The text “Get started in less than 10 minutes” emphasizes an instant solution, which we as an impatient collective are all drawn to.

What could be A/B tested:

  • More white space would allow each landing page element to “breathe” more and draw even more attention to the CTA.

12. HubSpot

HubSpot ebook Templates Landing Page Example

What they did well:

  • Short paragraphs and bulleted copy make this page easy to get through.

  • The CTA button color attracts prospect attention.

  • Multiple CTAs work together to convince prospects to convert.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • The CTA “Continue” could be more compelling.

  • The social media buttons give people an exit point on the landing page.

13. Microsoft

Microsoft IoT Project Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • Bulleted copy quickly communicates the benefits of the offer.

  • The word “Now” in the CTA takes advantage of our desire for instant gratification.

What could be A/B tested:

  • The verbosity of this page could be reduced.

  • The CTA button copy could be personalized to match the offer.

14. WordStream

WordStream AdWords Landing Page Example

What they did well:

  • The headline is creative, potentially offering a little-known secret solution that’s different than the norm.

  • The fallen chess piece serves as a visual aid, pointing toward the CTA button.

  • The CTA button color draws prospect attention.

  • The copy teases the content of the guide.

  • The word “free” capitalizes on our desire to get something for nothing.

What could be A/B tested:

  • Social media links in the footer have the potential to drive prospects off the page before they can convert.

  • The form color is the same color as the headline and a portion of the copy. It doesn’t stand out as much as it could from the rest of the page.

15. Sujan Patel

Sujan Patel Landing Page Example

What they did well:

  • The CTA is written in first person.

  • A testimonial from a happy customer strengthens the credibility of this offer.

  • The “name a fair price” field lets people select how much they want to pay. We would be curious to find the data on what dollar amounts visitors have agreed to pay Sujan Patel...

What could be A/B tested:

  • The image doesn’t add anything to the offer.

  • The language select field is great but it only translates the email and navigation links, the name your price field, and the CTA copy. If you can’t read English, how else are you supposed to be persuaded by the testimonial and ultimately purchase the ebook?

16. Hired

Hired Landing Page Example

What they did well:

  • The headline “Reach 4,000 Companies At Once” conveys a clear benefit.

  • The green CTA button pops on the white form.

  • Bulleted copy quickly communicates the benefits of the offer.

  • A short form makes signing up easy.

  • The “Free” nature of the service is emphasized in the subheadline.

  • The salary range noted in the subheadline is above average, even on the low end.

What could be A/B tested:

  • A navigation menu and a hyperlinked logo let prospects leave the page way too easily.

17. Birst

Birst Landing Page Example

What this page does well:

  • The first line of text relates to the page’s visitors by asking them a question they’ll likely answer “yes” to.

  • Bulleted copy gives visitors an idea of what they’ll learn by reading the report.

  • The CTA button color stands out against a white background.

  • The word “now” in the CTA takes advantage of visitors’ desire for instant gratification. If you click the button, you get to read the report immediately.

What could be A/B tested:

  • The headline here could be stronger. Birst misses the opportunity to use an authoritative company’s praise as a social proof headline. “See Why Gartner Rated Birst As One Of The Best BI Platforms On The Market.” Remember -- you can describe your product as the “best” if someone else said it about you, but you can’t say it about yourself.

  • The fine print here should go. If you actually take the time to read it, you realize that there’s nothing fishy going on here. But the problem is, not everyone will. They’ll see fine print and assume there’s a catch to this. Leave it italicized and make it bigger so visitors can read it. Birst has nothing to hide here.

  • Light-gray labels within each form field have the potential to frustrate visitors when they disappear.

18. Domo

Domo IT Data Landing Page Example

What they did well:

  • Testimonials from happy customers serve as social proof.

  • The CTA button color pops off the page.

  • The CTA button color draws prospect attention.

  • A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

What could be A/B tested:

  • The headline doesn't convey a clear benefit at all.

  • The CTA button could be much bigger to draw more attention as the most important element on the page.

19. Salesforce

Salesforce Relationship Management Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • Minimal text makes this page a breeze to get through.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

  • Security badges let prospects know their information is safe.

  • The word “Now” in the CTA capitalizes on our desire for instant gratification.

What could be A/B tested:

  • This CTA is really easy to miss, as it’s only a slightly different shade as the form it’s on.

  • A busy footer, complete with a sitemap and social buttons, allows prospects to leave the page without converting.

  • The CTA button copy should be changed to something more personalized.

20. Indeed Crowd

Indeed Crowd Landing Page Example

What they did well:

  • The headline conveys a clear benefit to the visitor: get paid for referring a candidate that gets hired.

  • Minimal, skimmable text makes getting through this page easy.

  • Cooperative calls to action work together to convert the visitor.

  • The copy emphasizes flexibility and ease of use. Registrants can make extra money whenever they want.

  • A screenshot showing four-digit rewards for referring prospects entices them to convert.

  • A one-field form makes converting simple for the prospect.

What could be A/B tested:

  • The blue CTA button at the top of the page doesn’t draw as much attention as it could.

  • The copy is center-aligned (breaking the left margin) instead of the traditional left-alignment, which makes it more difficult to read than it needs to be.

21. Upwork

Upwork Landing Page Example

What they did well:

  • The how-to headline emphasizes that by registering, the visitor will get the benefit of learning how enterprises are using online talent.

  • The big Upwork logo lets prospects know they’re taking tips from a big brand.

  • Bulleted copy quickly communicates the benefits of converting on the page.

What could be A/B tested:

  • The image in the upper-right corner doesn’t relate to the landing page content in any way.

  • An 8-field form may intimidate people into abandoning the page.

  • The CTA button color doesn’t stand out against a page that already uses a lot of purple.

  • The CTA “Register” is unremarkable and could be made larger.

22. IBM Marketing Cloud

IBM Marketing Cloud Landing Page Example

What they did well:

  • The headline offers up a valuable resource.

  • This CTA button color contrasts the form it’s on well.

  • The image serves as a visual representation of the offer.

What could be A/B tested:

  • The CTA “Submit” can’t get any more unremarkable.

23. HubSpot

HubSpot Email Assessment Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • Bulleted copy quickly communicates the benefits of converting.

  • The CTA button color pops on this page’s background.

What could be A/B tested:

  • The HubSpot logo is linked to their homepage, which allows easy access off the page and can reduce the number of conversions for the free assessment.

  • The long form might scare prospects off this page before they convert.

24. Dreamforce

Dreamforce Landing Page Example

What they did well:

  • Bulleted copy quickly communicates the benefits of converting.

  • The CTA button color pops on this page’s background.

What could be A/B tested:

  • A busy footer distracts prospects from converting, allowing them to abandon the page whenever they please.

  • The share button at the end of the form allows visitors to leave the page.

  • The button copy could be made relevant to the offer.

25. Capital One

Capital One Landing Page Example

What they did well:

  • The headline clearly communicates the value of the offer.

  • Bulleted copy quickly communicates the benefits of converting.

  • Cooperative CTAs help to convert the prospect in two different places on the page.

What could be A/B tested:

  • A busy footer filled with links and social media icons distract prospects from claiming the offer.

  • The CTA “Sign up now” could be more tailored to the offer. Even “Give Me Unlimited Checking With No Monthly Fees” would likely perform better.

26. WordStream

WordStream Social Sharing Landing Page Example

What they did well:

  • The question headline engages the reader by speaking directly to them.

  • Bulleted copy quickly communicates the benefits of the offer.

  • The CTA button color draws prospect attention.

What could be A/B tested:

  • A footer complete with social media links allows prospects to abandon the page.

  • The privacy policy is missing, which might make visitors wonder, “What is WordStream going to do with my information if I submit it?”

27. Marketo

Marketo Psychology Landing Page Example

What they did well:

  • This CTA button color contrasts the rest of the page well.

  • A minimalistic footer doesn’t distract from the offer.

What could be A/B tested:

  • The CTA “Download” is about as uninteresting as it gets.

  • The headline could be worded to convey a stronger benefit.

28. Autopilot

Autopilot Landing Page Example

What they did well:

  • This case study headline offers a valuable resource: An in-depth look at how a Instapage generated $30k worth of revenue in two months.

  • This CTA is written in first person.

  • Images humanize the presenters.

  • Bulleted copy conveys the benefits of attending the webinar.

  • Titles of the presenters showcase their expertise.

  • A countdown timer leverages scarcity.

What could be A/B tested:

  • Speaker bios could have a bit more detail, convincing visitors to attend.

29. On24

ON24 Landing Page Example

What they did well:

  • The headline offers to let visitors in on little-known “secrets” that will help them boost webinar registration.

  • The word “Now” in the CTA emphasizes the immediate benefit of clicking the button.

What could be A/B tested:

  • The CTA button color is used a lot on the page already, making the button easily missable.

  • The navigation footer serves no purpose on a landing page.

30. Domo

Domo Business Optimization Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • Copy separated into small chunks makes reading this page less of a chore.

  • The CTA button color pops on this form’s background.

  • Logos of big-name businesses boost authority by aligning the brand with some well-known companies.

What could be A/B tested:

  • This CTA button could be bigger to draw more attention.

  • The verbosity of this page could be cut down with some simple bullet points.

  • The headline could be moved up a few spaces on the page. It doesn’t look centered on the page.

31. UserTesting

UserTesting Landing Page Example

What they did well:

  • Bulleted copy quickly communicates the benefits of the offer.

  • The word “free” emphasizes the no-cost offer.

  • The bright button color draws prospect attention.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • The headline could convey a stronger benefit.

  • A privacy policy or trust badges may make visitors more comfortable with converting.

32. ACT

Act Education Landing Page Example

What they did well:

  • The logo isn’t linked to the homepage, which means visitors can’t escape before they convert.

  • The text gives a preview into the content of the ebook.

What could be A/B tested:

  • This headline doesn’t convey a benefit at all.

  • Two combating calls to action detract from the conversion rate of each other.

  • Tons of text make this page intimidating to read.

33. Villanova University

Villanova MBA Landing Page Example

What they did well:

  • Villanova’s logo is not hyperlinked, which keeps visitors on the page and focused on the landing page goal.

  • The progress bar shows which step the visitor is currently on, and how many total steps are included in the conversion process.

  • Authority badges tout the accolades of the program.

  • Bulleted copy quickly convey the benefits of signing up.

What could be A/B tested:

  • The image doesn’t really convey the benefits of Villanova’s online MBA program.

  • The CTA button looks nothing like a button, and everything like a simple progress bar. Where should prospects click to continue the signup process?

34. WordStream

WordStream Conversion Optimization Landing Page Example

What they did well:

  • The word “Free” shows up in two different landing pages, emphasizing the no-cost nature of the offer.

  • The CTA button color pops on this page’s background.

  • The word “Now” in the CTA capitalizes on our desire to get immediate solutions to our problems.

  • Bulleted copy quickly communicates the benefits of converting.

What could be A/B tested:

  • A footer with social media links allows prospects to escape the page without converting.

  • Two different linked logos in the header serve as outbound exits off the page.

35. Microsoft Power BI

Microsoft Power BI Landing Page Example

What they did well:

  • The headline conveys a benefit to the visitor.

  • The copy reinforces the value presented by the headline with the statement “Data analysis is a high-demand professional attribute. In fact, it’s one of the top 10 skills many companies are looking for today.”

  • Bulleted copy explains the benefits of downloading the e-zine.

  • Bolded letters create a visual hierarchy drawing attention to important phrases.

  • Links to privacy policies and trademarks are included as a resource for curious prospects, but they’re also dull in color so as not to steal attention from more important page elements.

What could be A/B tested:

  • Two hyperlinked logos in the header, and one in the footer, draw users to the homepage before they have a chance to convert.

  • Light-gray labels within the form fields have the potential to confuse and frustrate prospects, research shows.

36. Marketo

Marketo Content Marketing Landing Page Example

What they did well:

  • A logo unlinked to the homepage doesn’t let prospects escape without converting.

  • The “How To” headline conveys a clear benefit to the reader.

  • The content relates to the reader.

  • Skimmable text with bullet points make this page easy to get through.

  • The text “Download the eBook to learn more” with its corresponding arrows lead visitors’ eyes toward the form.

  • Instructions on the form let people know exactly how to claim the ebook.

What could be A/B tested:

  • The CTA “Download” could be much more compelling.

  • The CTA button would draw more attention if it were bigger.

37. Google Cloud Platform

Google Cloud Platform Landing Page Example

What they did well:

  • The headline offers a valuable, free resource.

  • The CTA button color pops on this page’s background.

  • Bulleted copy conveys the benefits of converting.

  • The FAQ section helps answer any visitor concerns about the platform. However, the inclusion of outside links provide easy ways off the page without first letting the visitor convert on the offer.

What could be A/B tested:

  • The logo in the top-left is hyperlinked to the Google Cloud homepage, which distracts visitors from clicking through on the CTA and “trying it free.”

  • A busy footer allows visitors to abandon the page without converting.

38. Shopify

Shopify Landing Page Example

What they did well:

  • This CTA button color contrasts the rest of the page well.

  • Multiple CTAs work together to convince the prospect to convert.

  • The word “Today” in the CTA emphasizes the instantaneous benefit of clicking the button.

What could be A/B tested:

  • A logo linked to the homepage serves as an escape route for prospects.

39. Percolate

Percolate Landing Page Example

What they did well:

  • The CTA button color contrasts the white page well.

  • Several cooperative CTA buttons work together to convert the prospect.

  • The call-to-action is tailored to the offer. It reads “See Percolate” instead of something cookie-cutter like “view demo.”

  • Bite-sized content makes reading this page easier than if it were covered in block text.

  • Screenshots from inside Percolate give visitors an idea of how it works.

What could be A/B tested:

  • Numerous links in the header and footer serve as exits from the page, allowing prospects to leave before they convert.

  • The subheadline makes the claim that Percolate is the world’s #1 content marketing platform, but where’s the proof? Phrases like this actually do the opposite of what’s intended. Think about it — how many times have you seen “World’s Best Cup of Coffee” written on the outside of a café? And how many times have you believed it?

  • These testimonials are given by nameless customers. Without names and titles or photos, they’re less credible to readers. Visitors have to decide whether they believe these were actually written by Percolate customers, or by the Percolate team themselves.

40. SAP

SAP Landing Page Example

What they did well:

  • No navigation means no visible way off the page.

  • Links on the page might have you thinking they direct the prospect elsewhere, but really they just bring you to the bottom of the page to the form.

What could be A/B tested:

  • The image has nothing to do with the offer, and it doesn’t strengthen it whatsoever.

  • This headline isn’t benefit-oriented. Why should the visitor download it?

41. Whitman Syracuse University

Whitman Syracuse University Landing Page Example

What they did well:

  • The registration process is broken up into steps, reducing the amount of friction associated with converting.

  • Bulleted copy conveys the benefits of attending the program.

What could be A/B tested:

  • The CTA button color makes this button easily missable.

  • The headline is missing a clear unique selling proposition.

42. Online Trading Academy

Online Trading Academy Landing Page Example

What they did well:

  • The headline relates to the reader by playing to their desires: they want to make the money a Wall Street trader would without being one, or becoming one through long, drawn-out, formal education.

  • Logos of big-name businesses boost authority by aligning the brand with some well-known companies.

  • Multiple cooperative CTAs work together to convert the prospect.

  • This CTA button color draws prospect attention.

  • Contact information gives prospects a way to get in touch with company representatives if they have questions about the offer.

  • The phone number is click-to-call, making it easier for prospects to contact Online Trading Academy should they have questions.

What could be A/B tested:

  • The social media links at the bottom of the page distract users from completing the page’s goal.

43. Colonial Life

Colonial Life Landing Page Example

What they did well:

  • The image shows visitors what they’ll get when they convert.

  • Statistics in the copy give proof that employers have trouble retaining top talent, making the case for why they should read the ebook.

  • Bullet points preview the 24-page ebook’s content.

  • The subheadline emphasizes that the ebook is free.

  • The opt-in box is unchecked, which will allow visitors to choose for themselves if they want to receive additional content from Colonial Life, and not just selected by default.

What could be A/B tested:

  • Links in the header drive visitors away from the page, to the homepage and social media profiles.

  • The button copy “submit” doesn’t get users excited about completing the form.

  • The CTA button is teeny-tiny and barely noticeable.

44. Oribi

Oribi Landing Page Example

What they did well:

  • The headline and subheadline together convey the benefit of converting.

  • The image gives an inside look into how the dashboard actually looks.

What could be A/B tested:

  • The CTA button is blue with Facebook branding, so the rest of the page might benefit from a color update that isn’t the same as the button. The result will be better contrast between the button and the page.

  • The word “Free” is really underplayed here. If you’re offering something for free, let prospects know in bold letters -- in your headline, your copy, and your CTA.

  • The Blog and About us links give visitors a chance to exit the page.

45. FireEye

FireEye Landing Page Example

What they did well:

  • Bulleted copy quickly communicates the benefits of the offer.

  • The CTA button color attracts prospect attention.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • The CTA “Download Now” could be better tailored to the offer.

  • A footer containing social media links allows prospects to escape the page without converting.

46. Nutanix

Nutanix Landing Page Example

What they did well:

  • Bulleted copy gives visitors an idea of what they’ll get in the report.

  • Minimal text makes the page easy to read.

What could be A/B tested:

  • This headline is too egocentric. It doesn’t convey a benefit to the visitor whatsoever.

  • All-caps text on the form finished by an exclamation point makes the readers feel like they’re being yelled at. You can’t force them to read the form, but you can convince them to.

  • A 7-field form may intimidate prospects into abandoning the page.

  • The CTA button color doesn’t stand out on a page that already has a fair amount of blue on it.

47. MapR

MapR Landing Page Example

What they did well:

  • A short form makes converting on this page easy.

  • Bulleted copy quickly conveys the benefits of converting.

What could be A/B tested:

  • The CTA “Submit” is as unimaginative as they get.

  • This headline could convey a better benefit.

  • Speaker introductions seem incomplete without the headshots.

48. TapClicks

TapClicks Landing Page Example

What they did well:

  • The word “Free” in this headline lets people know that the offer comes at no monetary cost. Same goes for the text “No credit card required” in the subheadline.

  • The copy “Get started in 30 seconds” communicates to the visitor that beginning a trial is quick and easy.

What could be A/B tested:

  • A logo linked to the homepage gives visitors an easy way off this page.

  • A lack of content makes it unlikely visitors will fill out this form.

  • A 9-field form may intimidate visitors into abandoning this page quickly.

  • Light-gray form labels have the potential to frustrate visitors when they disappear once visitors click inside each individual field.

  • The CTA button color blends in with the page, making the button itself nearly invisible.

  • The call-to-action “Submit” won’t make visitors enthusiastic about converting.

49. Apttus

Apttus Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • Bulleted copy quickly conveys the benefits of converting.

  • Testimonials add to the credibility of this offer.

What could be A/B tested:

  • A link-filled footer allows prospects to escape to other pages before converting.

  • The button copy could be improved.

50. ThriveHive

ThriveHive Landing Page Example

What they did well:

  • The headline offers up a valuable resource.

  • Bulleted copy quickly communicates the benefits of converting.

  • The CTA button color isn’t used anywhere else on the page.

  • Badges showcase awards earned by the company.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

  • A short form makes converting on this page easy.

What could be A/B tested:

  • The CTA “Download” is almost as boring as “Submit.” Why not “Send me my plan”?

  • The “Free Plans Here” CTA at the top of the form is a little confusing. Why have two CTA buttons that do the same job so close to each other on the page?

51. InsideSales.com

InsideSales.com Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • Bulleted copy quickly communicates the benefits of the offer.

  • Logos of big-name businesses boost authority by aligning the brand with some well-known companies.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • A busy footer with links to other web pages allows prospects to abandon the page.

  • The CTA copy may boost conversion rates by using personalized copy. “Download My Ebook” or “Get My Ebook” could potentially convert at a higher rate.

52. Vantiv

Vantiv Landing Page Example

What they did well:

  • Bulleted copy quickly conveys the benefits of the offer.

  • The CTA button stands out on the white background.

What could be A/B tested:

  • The button copy “submit” doesn't get the reader excited about converting.

  • The headline doesn’t grab the reader. It conveys no benefits whatsoever.

  • All form fields are required, which could cause visitors to pause and not download the ebook. We understand if name and email are required, but is organization and phone number absolutely required for Vantiv to send visitors the ebook?

53. Urban Airship

Urban Airship Landing Page Example

What they did well:

  • A short form makes converting on this page easy.

  • Bulleted copy quickly communicates the benefits of the offer.

What could be A/B tested:

  • The call-to-action “Register” could be changed to something more compelling.

  • This CTA button color blends in with the majority of the page.

  • Head shots of the speakers would give the page more credibility and increase human appeal.

54. WalkMe

WalkMe Landing Page Example

What they did well:

  • The headline and subheadline convey a clear benefit.

  • Bulleted copy quickly communicates the benefits of the offer.

  • The CTA button color draws prospect attention.

  • The call-to-action emphasizes the free offer.

  • Logos of big-name businesses boost authority by aligning the brand with some well-known companies.

What could be A/B tested:

  • Adding white space and letting each element breathe would really help maximize their attention and persuade prospects to get started with WalkMe.

  • Making the CTA button larger could draw generate more clicks (although adding more white space around the current CTA would also help with this).

55. AdEspresso University

AdEspresso University Landing Page Example

What they did well:

  • The headline speaks directly to readers, and offers to make their lives easier.

  • Logos from big-name businesses add authority to the offer by aligning the brand with some well-known companies.

  • Bite-size sections of copy quickly describe the contents of the course.

What could be A/B tested:

  • The primary CTA button ‘Subscribe Now’ isn’t meant for visitors who don’t have an AdEspresso account, but, they don’t find this out until they have clicked the button. New users can only subscribe to the offer if they click the ‘login’ CTA at the top of the page. This is confusing and a little misleading.

56. Kentico

Kentico Landing Page Example

What they did well:

  • The headline offers a valuable resource.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • A footer with social media links allows visitors to escape without converting on the page.

  • The headline is a statement which isn’t very user-oriented. it doesn’t talk about why the visitor would want the survey or why the survey is important.

57. Strikingly

Strikingly Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • The one-click signup makes converting a breeze.

  • Logos of well-known companies align this brand with trusted businesses.

  • The copy “in seconds” takes advantage of our desire for instant gratification.

What could be A/B tested:

  • The FAQ section has exit links to the support center and pricing page that lead the visitor off the landing page.

58. LabTech

LabTech Landing Page Example

What they did well:

  • This CTA button color contrasts the rest of the page well.

  • Bulleted text quickly lets visitors know what they’ll get by attending a ConnectWise Roadshow.

What could be A/B tested:

  • This headline doesn’t communicate a clear benefit.

  • “Register now” is a boring CTA.

  • Links to maps of roadshow locations let prospects escape the page too easily.

  • A long form makes converting here intimidating.

59. DigitalMarketer

DigitalMarketer Landing Page Example

What they did well:

  • The headline offers a valuable resource.

  • The super-short, one-field form makes converting a breeze.

  • Some copy below the form ensures privacy.

What could be A/B tested:

  • This ghost CTA button is easy to miss.

  • The form right below the headline seems prematurely placed. A sub-headline to elaborate on what the product is would be helpful.

60. Inkling

Inkling Landing Page Example

What they did well:

  • The headline offers up a valuable resource.

  • Bulleted copy quickly communicates the benefits of the offer.

  • The CTA button color pops on this page’s background.

  • The word “Now” in the CTA capitalizes on our inherent desire for instant gratification.

What could be A/B tested:

  • Social media links allow prospects to escape the page without converting.

  • The drop-down form fields are not labeled which can be confusing.

61. IMPACT

IMPACT Landing Page Example

What they did well:

  • The headline communicates a benefit.

  • Bulleted copy quickly communicates the benefits of converting.

  • The CTA button color pops on this page’s background.

  • The word “Now” in the CTA emphasizes the instantaneous benefit of clicking.

  • The image serves as a visual representation of the offer.

  • The arrow acts as a visual aid, guiding the prospects eyes toward the CTA button.

What could be A/B tested:

  • Social sharing buttons have been shown to perform better on “thank you” pages, where prospects can share with their networks after they've determined the value of your offer.

62. Nanigans

Nanigans Landing Page Example

What they did well:

  • A non-hyperlinked logo doesn’t let prospects escape the page through it.

  • The benefit of converting (earning $7k) is highlighted on the page.

  • The copy is broken into easily readable chunks that explain step-by-step how to earn the $7,000 referenced on the landing page.

  • Two cooperating CTAs work together to convert the prospect in different spots on the page.

  • Company logos showcase known brands that have already used the service.

  • A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

What could be A/B tested:

  • The headline is unreadable on the white background.

  • The footer is linked to the homepage providing an easy way for visitors to leave the page without converting.

  • Not cutting off the faces of the people in the image.

63. Simply Measured

Simply Measured Marketing Predictions Landing Page Example

What they did well:

  • The headline offers a valuable resource: predictions from experts that will allow you to start planning for 2017.

  • Bulleted copy quickly communicates the benefits of downloading the guide.

  • The CTA button color isn’t used anywhere else on this page, and it draws attention against a white background.

What could be A/B tested:

  • A logo linked to the homepage gives visitors an easy way to escape this page.

  • The CTA copy “Submit” won’t convince users to download this report.

  • Links to social media accounts in the footer give prospects more ways off the page.

64. Flywheel

Flywheel Landing Page Example

What they did well:

  • The headline offers a valuable resource: An ultimate guide to managing 50+ WordPress sites.

  • The image gives an inside look into what reading the resource is actually like.

  • The CTA button color pops off the blue background.

  • Two cooperative CTAs work together to convert the prospect.

What could be AB tested:

  • The CTA “Download” won’t get the prospects excited about claiming the offer.

65. Fitness Singles

Fitness Singles Landing Page Example

What they did well:

  • Logos of big-name businesses boost authority by aligning the brand with some well-known companies.

  • Bulleted copy quickly conveys the benefits of signing up.

What could be A/B tested:

  • The CTA “Continue” won’t get the prospect excited about signing up.

  • The CTA button color makes this button easy to miss.

66. MasterClass

MasterClass Landing Page Example

What they did well:

  • The headline leverages the authority of well-known screenwriter Aaron Sorkin to drive signups.

  • The CTA button pops off the black page.

  • The sticky bar allows the red “Take the Class” CTA to always be available and ready to click.

  • The video quickly explains why this course is worth it.

What could be A/B tested:

  • Links to other pages allow visitors to leave without converting.

67. Tokyo Cheapo

Tokyo Cheapo Landing Page Example

What they did well:

  • Bulleted copy quickly communicates the benefits of the offer.

  • The CTA button color attracts prospect attention.

  • The images give an inside look into what using the product is actually like.

  • Testimonials strengthen the offer with social proof.

  • Logos of big-name brands align the company with trusted brands.

What could be A/B tested:

  • A footer containing social media links allows prospects to escape the page without converting.

68. Salesforce

Salesforce Webinar Landing Page Example

What they did well:

  • Bulleted copy quickly communicates the benefits of converting.

  • The word “Now” in the CTA capitalizes on our desire for instant gratification.

What could be A/B tested:

  • This headline doesn’t convey a benefit at all.

  • This CTA button color has already been used multiple times on the page. Therefore, it’s not as attention-grabbing as it could be.

69. Zurple

Zurple Landing Page Example

What they did well:

  • The headline uses words like “exclusive” and “free” to entice readers.

  • Minimal copy makes this page easy to read.

  • A photo shows what the ebook looks like.

  • Bulleted copy previews the book’s content.

  • Company logos showcase the well-known businesses that use Zurple nationwide.

What could be improved:

  • A logo linked to the homepage allows users to exit before converting.

  • The button copy “Submit” could be replaced with something more compelling.

70. Adaptiva

Adaptiva Landing Page Example

What they did well:

  • The responsiveness of this page means that when the window is adjusted or the page is viewed on a device with a smaller screen, it will still display flawlessly.

  • Labels above each form field won’t confuse prospects like disappearing ones within each form field will.

What could be A/B tested:

  • The “home” link and the logo both drive users off the page before they have a chance to click the CTA button.

  • A lack of content on this page means visitors don’t know the benefits of downloading the report.

  • “Submit” as a CTA won’t compel many prospects to download.

71. Serena

Serena Software Landing Page Example

What they did well:

  • Bolded words create a visual hierarchy, drawing attention to important phrases.

  • Benefit-oriented copy describes the advantages to choosing Serena.

What could be A/B tested:

  • This headline is too “me” focused, and doesn’t do a good job of emphasizing a benefit to the reader. Why should prospects use Serena? What have other businesses accomplished with it?

  • The term ITSM is used on the page numerous times, but it’s not completely clear to the prospect what it means.

  • A hyperlinked logo serves as an escape route for visitors before they convert.

  • Numerous outbound links in the footer tempt users to leave the page.

  • The PDF icon with a downward pointing arrow looks like it could be a button, and it may even confuse prospects into thinking that’s what they have to click to download. Additionally, even if it doesn’t, the arrow points toward the exit links in the footer. Your visual cues should guide prospects toward your CTA button, not away from it.

  • The call-to-action doesn’t make it clear that the user needs to click to claim the report. It says “Click Here,” but for what?

  • The CTA button could look more like a button. Some shadowing around the edges to give it a 3D look, or more rounded corners might make it more clickable-looking.

72. Propel Marketing

Propel Marketing Landing Page Example

What they did well:

  • The headline offers a valuable resource.

  • Bulleted copy quickly communicates the advantages of converting.

  • The CTA button color pops on this page’s background.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

  • The word “Now” capitalizes on our desire for instant gratification.

What could be A/B tested:

  • The CTA “Download Now” is too generic.

  • Too many social media links that can take visitors off the page.

73. Outskirts Press

Outskirts Press Landing Page Example

What they did well:

  • The headline offers a strong benefit.

  • Logos from big-name businesses add authority to the offer by aligning the brand with some well-known companies.

  • This CTA capitalizes on our desire to get something for nothing by using the word “Free.”

What could be A/B tested:

  • Multiple competing CTAs work against each other by advertising several offers.

74. GKIC

GKIC Landing Page Example

What they did well:

  • The headline cites a well-known copywriter who’s made millions of dollars writing direct mail campaigns for companies both big and small, and it offers the resource for just $1.

  • This CTA button color pops on this page’s background.

  • This CTA is written in first person.

  • The word “Now” in the CTA takes advantage of our desire for instant solutions to our problems.

  • The image serves as a visual representation of the offer.

What could be A/B tested:

  • The secondary CTA link just below the first one might confuse visitors. Which do they click to claim the offer? Why are there two right next to each other?

  • A navigation menu gives prospects the opportunity to leave the page before converting.

75. GrowthLab

GrowthLab Landing Page Example

What they did well:

  • The headline communicates a clear benefit, using statistics to make it even more compelling: “that generated $400,000.”

  • The CTA button color pops on this page’s background.

  • The CTA is written in first person.

  • The image serves as a visual representation of the offer.

  • A short form makes converting on this page easy.

  • Company logos of big brands boost authority by aligning this company with trusted businesses.

What could be A/B tested:

  • A hyperlinked logo allows prospects to escape this page before converting.

76. ProBlogger

ProBlogger Landing Page Example

What they did well:

  • The headline and subheadline together promise a benefit to those who convert: exclusive access to 180 blog post ideas sent directly to their inbox.

  • The “Yes Please” CTA button uses a bright color to draw attention.

  • A two-field form makes converting simple for prospects.

What could be A/B tested:

  • The yellow text is difficult to read on the page’s background.

  • Labels within form fields have the potential to confuse and frustrate visitors, studies show.

77. KlientBoost

KlientBoost Landing Page Example

What they did well:

  • The headline offers a valuable resource.

  • The CTA button color draws prospect attention.

  • All of the CTAs are written in first person.

  • These CTAs capitalize on our desire to get something for nothing by using the word “Free” right in it.

  • The image serves as a visual representation of the offer.

  • More images give a sneak peek into the guide.

  • Testimonials serve as social proof, adding credibility to the offer.

What could be A/B tested:

  • The copy “+1 bonus trick you can’t miss” is surrounded by a rectangle, making it look like a button even though it’s not. Designs like this can confuse prospects into thinking that the page hasn’t fully loaded or the button isn’t working.

  • Outbound links in Johnathan Dane’s bio may drive traffic off the page.

78. Angel Therapy and Hay House University

Angel Therapy & Hay House University Landing Page Example

What they did well:

  • Bulleted copy quickly communicates the benefits of the offer.

  • The CTA capitalizes on our desire to get something for nothing by including the word “Free.”

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • This CTA button color could be more attention-grabbing.

  • A busy footer containing links to other web pages allows prospects to abandon the page before converting.

  • The copy could be shortened, right now the page looks too copy-heavy.

79. Skilljar

Skilljar Landing Page Example

What they did well:

  • The “How To” headline conveys a clear benefit.

  • Numbered copy quickly conveys the benefits of downloading.

  • This CTA button color contrasts the rest of the page well.

  • The image serves as a visual representation of the offer.

What could be A/B tested:

  • Social share buttons have been shown to perform better on “thank you” pages, after your converted leads have had a chance to read through your resource and decide whether it’s worth sharing.

80. Jason Swenk

Jason Swenk Landing Page Example

What they did well:

  • The “How to” headline conveys a clear benefit tied to a powerful statistic.

  • Bulleted copy quickly communicates the benefits of converting.

  • This CTA button color contrasts the rest of the page well.

  • The CTA is written in first person.

What could be A/B tested:

  • A logo linked to the homepage allows prospects to escape without converting.

  • The text ‘Where should I send your video’ seems unnecessary, the CTA button copy seems sufficient.

81. 180fusion

180fusion Landing Page Example

What they did well:

  • Badges from Google, Inc 500, and Yahoo align 180fusion with some powerful brands.

  • Testimonials tout the benefits of working with this agency.

  • Logos of big-name businesses boost authority by aligning the brand with some well-known companies.

What could be A/B tested:

  • The “busyness” of this page draws prospects’ eyes every which way. With all the colorful and attention-grabbing elements, where should they look?

  • A logo linked to the homepage allows prospects to escape without converting.

82. Linkfluencer

Linkfluencer Landing Page Example

What they did well:

  • The question headline directly engages the reader.

  • Logos of big-name businesses boost authority by aligning the brand with some well-known companies.

  • This CTA button color contrasts the rest of the page well.

  • Multiple CTAs work together to convert visitors.

What could be A/B tested:

  • A logo linked to the homepage is a potential leak on this landing page.

  • The autoplay video forces visitors to watch even if they don’t want to.

  • The navigation links in the footer have the potential to drive traffic away from this landing page.

83. Kashurba Web Design

Kashurba Web Design Group Landing Page

What they did well:

  • The case study headline offers a step-by-step solution for landing “High-Ticket Web Design Clients.”

  • Logos of big-name businesses boost authority by aligning the brand with some well-known companies.

  • The CTA button color pops off the white background of the page well.

  • The word “Now” in the CTA emphasizes the immediate benefit of pressing the button.

What could be A/B tested:

  • A big block of fine print in the footer could make prospects question the validity of the offer.

84. Fletcher Method

Fletcher Method Landing Page Example

What they did well:

  • The CTA button here is impossible to miss.

  • The headline emphasizes that the solution is quick and easy.

  • An image shows the prospects what they’ll get when they convert.

  • A privacy message lets visitors know that their information is 100% secure and that it won’t be shared with any other business.

What could be A/B tested:

  • All-caps makes the reader feel like they’re being yelled at. It also screams “salesy.” You don’t ever want to come across as salesy, even when you’re selling.

  • The headline is grammatically incorrect. What’s supposed to be in quotations? If it’s both the headline and the words “Tech Overwhelm,” then it should look like this, “Use This New Template To Quickly Set Up an Automated Lead Generation Funnel With Zero ‘Tech Overwhelm.’” But, why is the headline even in quotations anyway?

  • The symbols on the CTA button are supposed to mean what, exactly? Are those arrows?

85. Simply Measured

Simply Measured Marketing Landing Page Example

What they did well:

  • The “How to” headline is a classic way of implying the reader will learn something from the offer.

  • The CTA button color pops off the page.

  • A minimalistic footer doesn’t distract from the offer.

What could be A/B tested:

  • A long form with many required fields makes this page intimidating to convert on.

  • The CTA “download” could be updated to something far more compelling.

86. LinkedSelling

LinkedSelling Landing Page Example

What they did well:

  • Bulleted copy quickly communicates the benefits of converting.

  • Two cooperative CTAs work together to convince prospects to convert.

  • Both CTAs are written in first person.

  • The CTA button color pops on this page’s background.

  • The warning and countdown timer uses scarcity to boost conversions.

What could be A/B tested:

  • Adding speaker bios could persuade visitors to sign up for the workshop.

  • The social media links in the right-page column are unnecessary and take visitors away from the page.

87. Datorama

Datorama Landing Page Example

What they did well:

  • A non-hyperlinked logo in the upper-left area keeps prospects from escaping through it to the homepage.

  • A short form doesn’t deter visitors from submitting their personal information.

  • Bullet-pointed copy quickly conveys the benefits of converting.

  • A bright, bold CTA button draws the attention of prospects.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

  • A minimalistic footer doesn’t distract prospects from converting with links to other pages or social accounts.

What could be A/B tested:

  • The headline is “me” focused but it should be more focused on the visitor and how the product solves their problem.

  • All the copy on this page is egocentric: “What we are doing differently,” why marketers “should consider us.” This page isn’t about you, it’s about your visitor.

88. Sam Ovens

Sam Ovens Landing Page Example

What they did well:

  • The case study headline offers a clear benefit – an in-depth look at how one man gets 30-50 consulting clients every month.

  • The CTA button color pops on this page’s background.

  • The CTA button is big, which draws prospect’s attention to it.

  • The CTA is written in first person: “Reserve MY Seat” instead of “Reserve YOUR Seat.”

  • The word “Now” in the CTA conveys an immediate benefit that comes with clicking the button.

What could be A/B tested:

  • Autoplay video has been shown to decrease conversions. If your visitors want to watch your video, they’ll press the “play” button.

89. Lurn

Lurn Landing Page Example

What they did well:

  • The headline communicates a clear benefit while offering a “beginner-friendly” offer.

  • This CTA button color pops off the page, drawing prospect attention well.

  • This CTA is written in first person.

  • An arrow serves as a visual aid to guide the prospect’s eyes to the CTA button.

  • Testimonials from well-known figures strengthen the persuasiveness of this landing page.

  • The word “free” emphasizes the no-cost nature of the offer.

What could be A/B tested:

  • This busy footer gives prospects far too many ways to abandon the page.

90. Online Marketing Classroom

Online Marketing Classroom Landing Page Example

What they did well:

  • Bulleted copy quickly conveys the benefits of converting.

  • An image shows the prospect what they’ll get when they click the “Download Now” button.

  • The headline offers a step-by-step method to generating traffic.

What could be A/B tested:

  • A link to the contact page in the footer could be replaced with a phone number or email address to keep prospects on this page.

  • Multiple font formats makes this page a little difficult to read. The headline is bolded red, a blue highlighted phrase, bold text within the bulleted copy, etc. Simplifying the format could eliminate friction and keep visitors on the page longer, encouraging them to convert.

91. More Clients More Results

More Clients More Results Landing Page Example

What they did well:

  • The case study headline offers a clear benefit: A step-by-step guide to generating clients.

  • Copy next to the green checkmarks convey the benefits of watching the video.

  • The CTA is written in first person.

  • The CTA button color draws prospect attention.

  • Screenshots show happy customers.

What could be A/B tested:

  • A footer complete with a link to the homepage allows prospects to escape this landing page.

92. Pepperdata

Pepperdata Landing Page Example

What they did well:

  • The headline communicates a clear benefit.

  • Bulleted copy quickly communicates the benefits of the offer.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • The CTA button could be bigger and include personalized copy.

  • The form is really long considering the offer is only one free chapter from the book. Are the fields “Title,” “Role,” and “Phone” necessary for this page?

  • A busy, link-filled footer allows prospects to escape this page without converting.

93. The Law Of Attraction World

The Law of Attraction World Landing Page Example

What they did well:

  • The CTA button color attracts prospect attention.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

  • The CTA uses the word “Free” and lets visitors know exactly where they need to click to claim the offer.

What could be A/B tested:

  • The headline is sensationalized and not believable whatsoever. “How to get anything you want”? Yeah, right.

  • The background image makes it appear like the image is floating in space. What does the solar system have in common with the ebook?

  • The Facebook “like” button provides an opportunity for visitors to leave the page before converting and never return.

94. Coaching Soccer Tactics

Coaching Soccer Tactics Landing Page Example

What they did well:

  • The headline presents a valuable resource.

  • Bulleted copy quickly communicates the benefits of converting.

  • The CTA button color attracts prospect attention.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • The headline is in quotations – why?

  • This CTA uses compelling words like “Free” and “Instant Access,” but without an action verb, it’s not completely clear that the big yellow block is a pushable button. Adding a word like “Get” at the beginning of that, or a phrase like “Push for” would make things more obvious for the prospect.

95. Midas Media

Midas Media Landing Page Example

What they did well:

  • The unorthodox headline grabs the reader’s attention.

  • Bulleted copy quickly communicates the benefits of the offer.

  • The CTA button color attracts prospects eyes.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

What could be A/B tested:

  • The form fields could be rearranged to add to the visual hierarchy of the page and center the CTA button.

96. Infusionsoft

Infusionsoft Landing Page Example

What they did well:

  • The headline offers up a valuable resource, and uses the word “Free.”

  • Bulleted copy quickly communicates the benefits of converting.

  • This CTA is written in first person.

  • The image serves as a visual representation of the offer, showing visitors what they’ll get after converting.

  • A short form makes converting on this page easy.

What could be A/B tested:

  • The social media links allow the visitor to exit the page which is never good for conversions.

97. Membership Site Masters

Membership Site Masters Landing Page Example

What they did well:

  • A non-clickable logo keeps visitors focused on converting.

  • The phone number in the upper-right of the page gives people a way to contact the business without leaving the page.

  • The offer is an “ultimate list,” with 114 niche ideas. A list of 20 is good. A list of 50 is better. 114 sounds even more valuable to the reader.

  • The question “Looking for a membership site niche idea?” directly addresses the reader.

  • Bulleted copy stresses the benefits of converting.

  • Multiple CTA buttons work together to convert the prospect.

  • Text on the form lets people know where the link is going, and how long it should take for it to get there.

  • The CTA button under the form is written in first-person.

  • The two-field form makes converting a breeze for visitors.

What could be A/B tested:

  • A link in the footer drives prospects to the site’s homepage.

  • The phone number is not click-to-call, which makes contacting the company more difficult than it needs to be.

  • The exit pop-up is the same offer as the landing page offer. If someone was abandoning your page because they decided they didn’t want to claim your offer, why would you offer them the same exact content as a last-ditch attempt at getting their email address?

98. Social Scaling Formula

Social Scaling Formula Landing Page Example

What they did well:

  • The question headline engages the reader.

  • The copy promises to reveal a secret.

  • This CTA button color contrasts the rest of the page well.

  • The call-to-action is written in first person.

What could be A/B tested:

  • The blurred image looks unnecessary. Instead of giving space to an image that doesn’t really show visitors anything it would’ve been much better if they added more copy and wrote more about their targeting framework.

99. StubGroup

StubGroup Landing Page Example

What they did well:

  • The headline conveys a strong benefit, and uses the word “Free.”

  • Bulleted copy emphasizes the quick and easy benefits of claiming the offer.

  • The CTA button color pops on the form background.

  • This explainer video quickly describes the service in plain language.

  • The CTA capitalizes on our inherent desire to get something for nothing by using the word “Free.”

  • Contact information gives prospects a way to get in touch with company representatives if they have questions about the offer.

What could be A/B tested:

  • The first line of copy talks about ‘a recent news report’, but doesn’t mention the date so visitors don’t know how recent it is. Sure, there’s a link at the bottom of the form, but it would be better if they clarified things and added a date.

100. Reset Warrior

Reset Warrior Landing Page Example

  • The CTA button is easy to spot.

  • A three-field form makes converting easy.

  • The headline emphasizes the free offer.

What could be A/B tested:

  • The all-caps headline and CTA read like they’re yelling at the prospect.

  • This page is simple. Too simple. What’s in the book? Why should we download it?

  • This video isn’t too long, but it’s also not too interesting either. Two minutes of writing? That totally defeats the purpose of creating a video.

  • A link to the author’s Facebook page drives prospects away before they have a chance to convert.

How do your landing pages measure up?

Did you make any of the mistakes the brands above did? How do your landing pages look in comparison?

Let us know in the comments, then use what you’ve learned to create an optimized, high-converting landing page with Instapage, the designer-friendly platform.

This is source I found from another site, main source you can find in last paragraph

Source : https://instapage.com/blog/landing-page-examples

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