Finally, A Mattress In A Box

This is source I found from another site, main source you can find in last paragraph

You may have seen a subway ad showing a bike-riding squirrel toting a bed in a box. The caption: "Delivery made simple."

The ad seems a little gimmicky until you realize it's actually true (OK, minus the squirrel). Casper delivers mattresses on the backs of bicycles—and makes good on its promise of next-day delivery to New York City customers. It does so with a two-ton compressor that squeezes its foam mattresses into three-and-a-half-foot-tall boxes. That solution cuts down on costs, appeals to bike-friendly millennials and explains why the company generated $20 million in sales in its first 10 months in business.

"[We're building] a brand that redefines how people think about sleep," said Philip Krim, chief executive and co-founder of the company, headquartered on West 26th Street.

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This is source I found from another site, main source you can find in last paragraph

Source : http://www.crainsnewyork.com/article/20150531/RETAIL_APPAREL/150529851/finally-a-mattress-in-a-box

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