The Video World Has Changed – Now Brands And Agencies Must Keep Up

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For more than three decades now, one of Britain's most successful filmmakers, Richard Curtis, has gone about improving the world while also trying to make it laugh. As co-founder of Comic Reliefand more recently Project Everyone, he has helped raise millions in aid and attempted to influence political leaders to improve the future of the planet.

This week will see the third year that Project Everyone will push forward the Global Goals (see image below) that seeks to tackle 17 critical world issues that 193 global leaders agreed, in 2015, needed collective action to battle and, if achieved, would eradicate extreme poverty, inequality and climate change by 2030.

The event, taking place in New York, will feature the likes of President Barack Obama, Bill and Melinda Gates, Will.I.Am, activist Malala Yousafzai, Her Majesty Queen Rania Al Abdullah of Jordan and others who will aim to highlight the need for agreements made by world leaders to become reality and not just theory.

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